Explain Why It Is Especially Critical for a Firm to Select

question 59

Essay

Explain why it is especially critical for a firm to select the most appropriate market for its product or service during the primary stage of internationalization. What are the negative consequences of making a poor market selection for firms planning to globalize through FDI?

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Definitions:

Merchantability

Refers to the guarantee that a product sold meets reasonable expectations of quality and usability for its intended purpose.

Implied Warranties

Legal guarantees that ensure a product meets certain minimum standards of quality and functionality, even if not expressly stated.

Implied Warranties

Legal guarantees automatically granted to a purchaser by law, ensuring that a product meets certain minimum quality standards.

Course of Performance

The conduct between parties to a contract that indicates what they consider acceptable performance under the contract's terms.