Which of the Following, If True, Most Supports the Argument

question 78

Multiple Choice

Which of the following, if true, most supports the argument in favor of global sourcing?

• A)There is no scarcity of qualified personnel in and around Boston.
• B)Studies show that by reconfiguring their value-chain systems or reengineering their business processes, companies can substantially improve their production efficiency and resource utilization.
• C)Camden Audio, Echo's most formidable rival, follows a strategy of product diversification.
• D)The rate of employee turnover at Echo has stabilized over the last decade.

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Definitions:

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.

Personal Selling

A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.

Sales Promotion

A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.