Which of the Following Is an Example of Franchising

question 72

Multiple Choice

Which of the following is an example of franchising?

• A)An Italian clothing company opens manufacturing factories in China and Bangladesh to reduce manufacturing costs.
• B)A U.S-based quick-service restaurant gives rights to another business to use its entire business system in exchange for compensation and royalties.
• C)A U.S.-based animation company allows factories in China to use their famous cartoon character on mugs and stationery.
• D)A Germany automobile manufacturer opens an office in Philippines for its customer care operations.

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Definitions:

Ethnography

A qualitative research method focusing on the systematic study of people and cultures from the insider perspective.

Interviews

A method of data collection or employment selection involving a conversation between two or more people, where questions are asked to obtain information from the interviewee.

One-On-One Interaction

Direct, personal communication between two individuals, often used in marketing to tailor the experience to the customer's specific needs or preferences.

Consumer Participants

Individuals who actively engage in the marketplace by purchasing, using, and providing feedback on goods and services.