Which of the Following Is True with Regard to Positioning

question 86

Multiple Choice

Which of the following is true with regard to positioning?

• A)Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
• B)More often than not, positioning dilutes brand equity.
• C)Through positioning, firms emphasize differences from competitors' offerings.
• D)Positioning refers to the process of scaling up production in a market characterized by high demand.

---

Definitions:

Being Shocked

The experience of sudden and intense surprise or dismay, often as a result of an unexpected event or discovery.

Obedience Study

A research experiment that investigates how individuals comply with authority, famously exemplified by Stanley Milgram's experiments.

Explicit Prejudice

A form of prejudice that individuals are consciously aware of and can express directly and openly.

Implicit Prejudice

Unconscious biases or attitudes towards certain groups of people that individuals may not be aware of.