Which of the Following Is True with Regard to a Global

question 78

Multiple Choice

Which of the following is true with regard to a global positioning strategy?

• A)A global positioning strategy does not address the shared expectations of a global customer market segment.
• B)More often than not, global positioning dilutes brand equity in the international market.
• C)A global positioning strategy reduces international marketing costs.
• D)Internationalizing firms rarely aim for a global positioning strategy.

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Definitions:

Tertiary Aging

Refers to the decline in physical and cognitive function that can occur in some individuals in very old age, beyond the normal effects of primary and secondary aging.

Programmed Aging

A theory suggesting aging is a result of genetically programmed physiological mechanisms that control life span and deterioration processes.

Primary Aging

Gradual, inevitable process of bodily deterioration throughout the life span.

Activities Of Daily Living

Activities of daily living refer to the basic tasks of everyday life, such as eating, bathing, dressing, toileting, and transferring.