Which of the Following Is True with Regard to Global

question 14

Multiple Choice

Which of the following is true with regard to global advertising agencies?

• A)They are also known as unauthorized intermediaries.
• B)They rarely offer additional services such as market research, publicity, and package design.
• C)They can create advertising that is both global and sensitive to local conditions.
• D)Typically, they do not cater to MNEs.

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Definitions:

Audience Inhibition

Failure to help in front of others for fear of feeling like a fool if one’s offer of help is rejected

Egoistic Motives

Actions driven by self-interest, focusing on benefits or outcomes that primarily serve the individual's own needs or desires.

Diffusion of Responsibility

A phenomenon in which individuals in a group are less likely to take responsibility for action or inaction when others are present.

Belief in a Just World

The psychological concept suggesting that individuals have a deep-seated need to believe that the world is fundamentally fair, leading to rationalizations of suffering and injustice.