Which of the Following Is True with Regard to Positioning

question 86

Multiple Choice

Which of the following is true with regard to positioning?

• A)Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
• B)More often than not, positioning dilutes brand equity.
• C)Through positioning, firms emphasize differences from competitors' offerings.
• D)Positioning refers to the process of scaling up production in a market characterized by high demand.

---

Definitions:

Organizational Design

The process of structuring an organization's roles, responsibilities, and systems to achieve its goals effectively and efficiently.

Direct Supervision

A management style where a supervisor is directly involved in the oversight and direction of employees' work on a day-to-day basis.

Coordinating

The process of organizing and aligning the activities, efforts, and resources of a group or team to achieve a common goal.

Complex

In psychology, a complex is a core pattern of emotions, memories, perceptions, and wishes organized around a common theme, affecting an individual's attitude and behavior.