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Explain the Purpose of Positioning

question 44

Essay

Explain the purpose of positioning. How does a global positioning strategy assist firms participating in international business? What benefit does a global positioning strategy offer?


Definitions:

Guilt

A feeling of responsibility or remorse for some offense, crime, wrong, whether real or imagined.

Defense Mechanisms

Unconscious psychological strategies used by individuals to cope with reality and maintain self-image.

Adverse Effects

Negative or harmful effects resulting from medication, treatment, or exposure to environmental substances.

Mental Health

The psychological state of someone who is functioning at a satisfactory level of emotional and behavioral adjustment.

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