When Managers Attempt to Standardize Their International Marketing Program, They

question 56

Multiple Choice

When managers attempt to standardize their international marketing program, they can expect ________.

• A) diminished efficiency
• B) cost reduction
• C) brand dilution
• D) very high profit margins

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Definitions:

Esteem

A term that denotes respect and admiration, typically for a person or an entity's qualities or achievements.

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Extrinsic Factors

External elements or influences that affect behavior, motivation, and outcomes, such as rewards or punishments that are not inherently related to the activity being performed.

Intrinsic Factors

Elements or motivations originating from within an individual, driving behavior for the sake of personal satisfaction or fulfillment.