Examlex
Which of the following refers to an advantage for firms that adapt a unique marketing program for an individual market?
Present Value
The today's worth of a future sum or cash flows series, based on a predetermined rate of return.
Cash Inflows
Refers to the money coming into a company, typically from operations, investments, and financing activities.
NPV Zero
A situation where the net present value of a project or investment is zero, indicating that the projected earnings are exactly equal to the initial investment.
Required Return
The minimum expected return an investor demands for investing in a non-risk-free asset.
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