International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners

question 80

Multiple Choice

International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Before developing a print media campaign, which of the following must the marketing department of Quik-Vac determine about the company's target market?

• A) the number of homes with TVs
• B) the percentage of people owning radios
• C) the number of global ad agencies in the target market
• D) the literacy rate among the target population

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Definitions:

Personal Automobile

A privately owned vehicle used for personal transportation, not for business or commercial purposes.

Business Entity Concept

The accounting principle that separates the transactions of a business from those of its owners or other businesses.

Financial Statement

A financial statement is a formal record of the financial activities and position of a business, person, or other entity, presenting the results of operations and financial status over a period.

Investing

The act of allocating resources, usually money, with the expectation of generating an income or profit.