International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners

question 36

Multiple Choice

International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Which of the following can be reasonably inferred if Quik-Vac places increased emphasis on international promotional activities?

• A) that it intends to scale down production of vacuum cleaners
• B) that it is disinclined to enter emerging markets
• C) that it intends to stimulate an initial purchase, immediate purchase, or increased purchases of its products
• D) that it is overly dependent on foreign intermediaries

---

Definitions:

Decompression

The reduction in pressure experienced by a body, often leading to the expansion of gases held in solution under higher pressure.

Mid-ocean Ridges

Mountainous formations under the sea, created by the shifting of earth's plates, which result in new ocean crust through volcanic processes.

Rising Mantle

The upward movement of the Earth's mantle, often leading to volcanic activity.

Divergent Boundary

A plate-tectonic boundary in which two plates move apart (diverge) relative to one another.