The Key Reason That the Marketing Concept Has Been Recognized

question 37

Multiple Choice

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

• A)is well established in the marketing literature
• B)has been recommended by successful marketing executives
• C)does not rely on high-pressure selling
• D)stresses understanding the competition
• E)always puts the customer first

---

Definitions:

Social Identity

An individual's sense of who they are based on their group memberships, such as nationality, religion, or social class, which shapes their behaviors and attitudes.

SIDE

The Social Identity model of Deindividuation Effects; a theory explaining how group identity and anonymity can influence behaviors in group settings.

Optimal Distinctiveness

People strive to achieve a balance between conflicting motives for inclusiveness and separateness, expressed in groups as a balance between intragroup differentiation and intragroup homogenisation.

Social Mobility

The ability for individuals or families to move up or down the socioeconomic ladder within a society.