What Does the Phrase "Hearing the Voice of the Consumer

question 28

Multiple Choice

What does the phrase "hearing the voice of the consumer" mean?

• A)Companies have the information they need to effectively satisfy wants and needs in the marketplace.
• B)Companies specifically use telemarketing to hear their customers' opinions.
• C)Marketing is carried out for the benefit of the customers.
• D)Marketing managers should take the time to listen in on focus groups.
• E)Market trials are necessary for certain products.

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Definitions:

Vagus Nerve

The tenth cranial nerve, which is a long and complex nerve extending from the brainstem to the abdomen, involved in controlling the heart, lungs, and digestive tract, as well as mediating visceral reflexes and sensations.

Sympathetic Innervation

Part of the autonomic nervous system that generally stimulates the body's fight-or-flight response, increasing heart rate and blood flow, among other functions.

Adrenal Medulla

The inner part of the adrenal gland that secretes adrenaline and noradrenaline, involved in the body's response to stress.

Splanchnic

Pertaining to the viscera or internal organs, especially those of the abdominal cavity.