A Marketing Information System Is a Structure Consisting of People,equipment,and

question 56

True/False

A marketing information system is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

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Definitions:

English Auction

A type of auction in which prices start low and bid up by participants until no higher bids are offered.

Willingness To Pay

The maximum amount an individual is prepared to spend to acquire a good or service or avoid something undesirable.

Expected Revenue

The average amount of money a company anticipates receiving over a specific period based on probable sales or services provided.

Probability

A measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.