Examlex
Generalization analysis is describing the data in the sample with the use of percentages or averages.
Online Consumers
The subsegment of all Internet users who employ this technology to research products and services and make purchases.
General Population
The total group of individuals in a specific area or country, often referred to in the context of market research or demographic studies.
Online Consumers
Individuals who purchase goods or services over the internet, engaging in e-commerce transactions.
Retail Sales
The transactions in which consumers purchase goods or services directly from a store or retail outlet for personal use.
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