Examlex
The generalization process is often referred to as:
Functional Theory
A theory that attempts to explain why certain behaviors, structures, or institutions exist based on the functions they perform.
Strategic Positioning
The process of establishing how a brand, product, or company is perceived relative to its competitors in the marketplace to create competitive advantages.
Consumer Needs
Fundamental psychological or physical requirements that motivate consumer behavior and drive purchases.
Attitude
A settled way of thinking or feeling about something, often reflected in a person's behavior.
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