Which of the Following Marketing Concepts Is an Important Reason

question 39

Multiple Choice

Which of the following marketing concepts is an important reason for analyzing differences?

• A)new product development
• B)market segmentation
• C)channel of distribution strategy
• D)promotion mix
• E)product differentiation

---

Definitions:

Merchandising Companies

Companies that purchase goods in finished form for resale to consumers, generating revenue primarily from the sale of merchandise.

Direct Materials Budget

A financial plan that estimates the quantity and cost of direct materials needed to meet production requirements.

Cash Payments

Monetary transactions involving the transfer of cash from one party to another, usually in exchange for goods or services.

Budgeted Cash Payments

An estimate of all cash payments that a company plans to make over a specified period, often part of a comprehensive budgeting process.