Recommendations in a Marketing Research Report Amount To

question 60

Multiple Choice

Recommendations in a marketing research report amount to:

• A)suggestions on how to proceed, based upon the conclusions
• B)guidelines on how to proceed, based upon the conclusions
• C)suggestions on how to proceed, based upon the limitations
• D)guidelines on how to proceed, based upon the limitations
• E)viewing the future and should always be avoided

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Definitions:

Consensus

A general agreement or the collective unanimous opinion among the members of a group or team.

Mental Model

An individual's internal representation of the external reality, a framework guiding thought and action by simplifying the complexity of the real world.

Traits

Individual characteristics such as physical attributes, intellectual ability, and personality.

Implicit Personality Theories

Personal theories that people have about which personality characteristics go together.