Which of the Following Is True of Studies Evaluating the Marketing

question 71

Multiple Choice

Which of the following is true of studies evaluating the marketing research industry?

• A)They show that the industry gets an "F" and only major reform will save the industry in the future.
• B)The reviews are mixed.
• C)Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement.
• D)both A and B
• E)both B and C

---

Definitions:

Motivation

Refers to the processes that initiate, guide, and maintain goal-oriented behaviors.

Expectation

The belief or anticipation that something will happen or be the case in the future.

Autokinetic Illusion

A visual perception where a stationary point of light appears to move in a dark room due to small involuntary eye movements.

Stroboscopic Movement

An optical illusion wherein continuous motion is perceived from a series of rapidly displayed static images, as seen in movies or animations.