Which of the Following Statements Best Describes the State of the Marketing

question 42

Multiple Choice

Which of the following statements best describes the state of the marketing research industry in the 1950s?

• A)There was "no sense of industry."
• B)Marketing research was needed for survival.
• C)There were quite large "behemoths" that operated around the globe with revenues in excess of $1 billion.
• D)The industry was composed of many small, privately owned firms that didn't report their revenues.
• E)both A and D

---

Definitions:

Mercantilists

Economic theorists and practitioners who advocated for mercantilism, a system promoting government regulation of a nation's economy for the purpose of augmenting state power at the expense of rival national powers.

Service

Activities performed to satisfy the needs or desires of others, which can range from manual labor to intellectual or artistic output.

State

A politically organized community living under a single system of government; may also refer to the governmental apparatus through which policies are enforced and administered.

Habsburg Empire

A major European political entity that existed from the late Middle Ages until 1918, ruled by the Habsburg dynasty, including territories in modern-day Austria, Hungary, and other regions.