In Discussing the Structure of the Marketing Research Industry,your Authors

question 35

Multiple Choice

In discussing the structure of the marketing research industry,your authors define an internal supplier firm as one which:

• A)makes research decisions based primarily upon information supplied by the internal reports system
• B)has its marketing research provided by an entity, such as a marketing research department, within the firm
• C)is organized in a staff relationship to other internal departments
• D)provides syndicated services but only to members of the syndicate
• E)provides marketing research obtained from records of the Internal Revenue Service

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Definitions:

Brain

The organ located in the head of humans and other vertebrates that is the central hub for nervous system activity.

Meninges

The three layers of protective tissue called the dura mater, arachnoid mater, and pia mater that surround the brain and spinal cord.

Cerebrospinal Fluid

A clear, colorless body fluid found within the brain and spinal cord, serving as a cushion and delivering nutrients.

Electroencephalograph

A device used to record the electrical activity of the brain, commonly known as EEG.