Internal Suppliers Organize the Research Function

question 19

Multiple Choice

Internal suppliers organize the research function:

• A)by type of research application and by budget category
• B)by a series of vice presidents and subordinates handling each marketing research project
• C)in formal departments, single individuals or a committee, or by assigning no one responsibility
• D)in informal departments organized around budget categories
• E)by internal suppliers, because they are internal and do not need to organize

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Definitions:

Individuality

The quality or character of being an individual; particularly of being uniquely oneself, distinct from others in personality, interests, and values.

Dialog

A conversation between two or more people as a feature of a book, play, or movie, or a structured conversation or negotiation between opposing parties.

Multiple Perspectives

The consideration of different viewpoints or angles on a specific issue, allowing for a more comprehensive understanding.

Validity

The degree to which a test or assessment accurately measures what it is intended to measure.