In Discussing the Structure of the Marketing Research Industry,your Authors

question 66

Multiple Choice

In discussing the structure of the marketing research industry,your authors define an external supplier firm as one which:

• A)makes research decisions based primarily upon information supplied by the internal reports system
• B)is an outside firm hired to fulfill a firm's marketing research needs
• C)provides syndicated services but only to members of the syndicate
• D)provides marketing research obtained from records of the Internal Revenue Service
• E)provides marketing services to companies outside the firm's home country

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Definitions:

Simplify

To reduce a mathematical expression or equation to its simplest form by performing operations and combining like terms.

Evaluate

To calculate the numerical value of an expression or determine the result of an equation.

Function

A function is a relation between a set of inputs and a set of permissible outputs with the property that each input is related to exactly one output.

Simplify

To reduce a mathematical expression or equation to its simplest form by performing all operations and simplifying all terms.