What Is the Difference Between the "Problem" and the "Research

question 64

Multiple Choice

What is the difference between the "problem" and the "research objective" in marketing research?

• A)Functionally, there is no difference.
• B)A problem is a situation that calls for managers to make a choice among alternatives; research objectives are totally dependent on the problem but they are different in that they state what the researcher must do.
• C)A problem is a situation that calls for managers to make a choice among alternatives; research objectives are NOT totally dependent on the problem but they are different in that they state what the researcher must do.
• D)A research objective is a situation that calls for managers to make a choice among alternatives; problems objectives are totally dependent on the problem but they are different in that they state what the researcher must do.
• E)The two terms are so dissimilar, it is not possible to describe the difference.

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Definitions:

Resilience

The capacity to adapt well to significant adversity and to overcome serious stress.

Dynamic

Characterized by constant change, activity, or progress, often used to describe processes or systems that are not static.

Over Time

The progression or development of something as duration passes.

Differential Susceptibility

The idea that people vary in how sensitive (for better or worse) they are to particular experiences, either because of their genes or because of their past experiences. (Also called differential sensitivity.)