Which of the Following Is NOT True of Depth Interviews

question 64

Multiple Choice

Which of the following is NOT true of depth interviews?

• A)They are especially useful when the researcher wants to understand decision making on the individual level.
• B)A trained interviewer is used.
• C)Interviews cannot be conducted in the participants' homes.
• D)The respondent is not influenced by others, as in a focus group.
• E)They are especially useful when the researcher wants to understand how products are used.

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