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What type of panel should be used in brand-switching studies?
Boilerplate
Standardized text, typically in contracts or legal documents, used repeatedly without significant change.
Framework Agreement
A long-term agreement with suppliers that sets out terms and conditions under which specific purchases (calls-offs) can be made throughout the term.
Direct Authority
Authority given to an individual within an organization where they have the power to make decisions and expect those decisions to be followed.
Express Authority
Legal power explicitly granted to an individual or organization to perform certain actions or make decisions.
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