Which of the Following Is Not True of Secondary Data,or

question 67

Multiple Choice

Which of the following is not true of secondary data,or information?

• A)They have been collected for a purpose.
• B)They are almost always a part of a marketing research project.
• C)They are widespread and readily available.
• D)They are difficult to find because you must first petition the researcher to get the data.
• E)You can conduct a search for secondary information on virtually any topic quickly and efficiently.

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Definitions:

Sales-type Lease

A lease agreement in which the lessor effectively transfers ownership and all risks and rewards of the asset to the lessee, resulting in immediate profit recognition.

Guaranteed Residual Value

The pre-determined value at which a leased asset is guaranteed to be worth at the end of the lease term, important for lease agreements.

Contingent Rentals

Lease payments that are not fixed but are instead based on the occurrence of a certain event or situation.