Laddering Is a Technique Used in In-Depth Interviews in an Attempt

question 102

True/False

Laddering is a technique used in in-depth interviews in an attempt to discover how product attributes are associated with desired consumer values.

---

Definitions:

Categorical Proposition

A proclamation that either affirms or contradicts something concerning all elements of a particular class.

Hypothetical Proposition

A compound proposition that uses the connective “if . . . then.”

Disjunctive Proposition

A statement in logic that presents two or more alternatives, where the truth of at least one alternative makes the proposition true.

Contrapositive

A logical statement derived by negating and swapping the hypothesis and conclusion of the original conditional statement. If the original statement is "If P, then Q," the contrapositive is "If not Q, then not P."