One Disadvantage of Mall-Intercept Interviewing Is

question 40

Multiple Choice

One disadvantage of mall-intercept interviewing is:

• A)mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
• B)have high turnover rates
• C)mall shoppers may not be representative of the target market population
• D)interviewers in mall-intercept studies are often distracted by mall activities
• E)shoppers may not be shown pictures or graphs

---

Definitions:

Merchandise Inventory

Goods a company intends to sell in the normal course of business, tracked in an account for accounting and management purposes.

Estimated Cost

An approximation of the financial expenses associated with a project, product, or service before it is fully realized.

Physical Inventory

A process of counting all the physical goods and inventory in a store or warehouse at a specific point in time.

Merchandise Sold

The total quantity of goods that have been sold by a business within a particular period.