The Question: "What Was Your Reaction to the Sony CD

question 52

Multiple Choice

The question: "What was your reaction to the Sony CD player advertisement you saw on television last?" is an example of which response format?

• A)unaided open-ended
• B)un-probed closed-ended
• C)scaled-response
• D)ad reaction measurement
• E)metric, open-ended

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, often used to estimate the accuracy of sample mean estimates of population means.

Population Standard Deviation

A measure of the spread or dispersion of a set of data from its mean, calculated for the entire population.

Sample Size

The number of observations or data points collected in a study or used in a statistical sample.

Standard Error

A statistical measure of the precision for a series of measurements or the estimate of the standard deviation of the sampling distribution of a statistic.