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An Example of an Objective Is "Increased Profitability," While an Example

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An example of an objective is "increased profitability," while an example of a goal is "to increase the firm's profitability in 2010 by 15% over 2009."


Definitions:

Interpersonal

Relating to relationships or communication between people.

Behavioural

Related to the actions or reactions of an individual in response to external or internal stimuli.

Cognitive

Relating to the mental processes of perception, memory, judgment, and reasoning, as opposed to emotional or volitional processes.

Cognitive-Behavioural

Pertaining to a therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through goal-oriented, systematic procedures.

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