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In addition to Porter's Five Forces,another force added in the text is
Individual
A single human being as distinct from a group, class, or family.
Personality Traits
Enduring characteristics that describe an individual's behavior, such as openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Individualist Cultures
Societies that emphasize personal achievements, independence, and self-reliance over group goals and cohesion.
Autonomous
Having the freedom to act independently or the capacity of an entity to make its own decisions without external influence.
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