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What Are the Two Generic Competitive Strategies That Porter Promotes

question 80

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What are the two generic competitive strategies that Porter promotes as the means for outperforming other corporations in a particular industry?


Definitions:

Trade Discount

A reduction in price given by a seller to a buyer, usually based on the quantity purchased or agreed upon terms, not reflected in the invoice amount.

Net Price

The actual price paid for a product or service after deducting any discounts, rebates, or allowances.

Discount Method

A valuation approach that calculates the present value of future cash flows by applying a discount rate.

Discount Date

The date on which a payment must be made in order to receive a discount for early payment under specified terms.

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