According to Porter, the Term That Applies to the Breadth

question 92

Multiple Choice

According to Porter, the term that applies to the breadth of a company's or business unit's target market is called

• A)competitive scope.
• B)differentiation.
• C)concentration.
• D)diversification.
• E)lower cost.

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Definitions:

Nominal

A level of measurement that categorizes data but does not rank them.

Dummy Variables

Variables created to include categorical data in regression models by converting categories to a binary form (0 or 1), representing the presence or absence of some categorical effect.

Nominal Characteristic

A qualitative attribute of data that categorizes but does not imply any quantitative ordering or measure.

Nominal Variables

Factors that denote classifications without any inherent hierarchy or sequence.