The GE Business Screen Has Been Criticized Because

question 98

Multiple Choice

The GE Business Screen has been criticized because

• A)it is based on the product life cycle.
• B)the categories are too few.
• C)it can get quite complicated and cumbersome.
• D)it is a primitive version of the BCG Growth Share Matrix.
• E)it is only appropriate for new products or SBUs in developing industries.

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Definitions:

Retention of Material

The ability to remember or retain information over time after the initial learning phase.

Retrograde Amnesia

The inability to remember experiences or learned information from before an injury happened or a disease started.

Anterograde Amnesia

A condition characterized by the inability to form new memories following the onset of the disorder, while memories from before the event remain intact.

Retroactive Interference

A memory problem that occurs when newly learned information interferes with the recall of previously learned information.