In the Boston Consulting Group's Growth-Share Matrix, the Relative Competitive

question 76

Multiple Choice

In the Boston Consulting Group's Growth-Share Matrix, the relative competitive position of a product, division, or corporation is defined as

• A)its market share.
• B)its gross sales divided by its market share.
• C)its market share multiplied by that of its nearest competitor.
• D)its market share divided by that of the smallest other competitor.
• E)its market share divided by that of the largest other competitor.

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Definitions:

Uncertainty Reduction

The process of acquiring information to reduce the level of uncertainty or unfamiliarity in interactions, especially in initial encounters.

Partner Uncertainty

Feelings of doubt or confusion regarding a romantic partner's feelings, intentions, or the status of the relationship.

Relational Uncertainty

The lack of confidence a person feels in his or her ability to explain or predict issues or the nature of a specific relationship.

Selective Perception

The process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.