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Discuss the two basic growth strategies.
Generation Z
The demographic cohort following Millennials, typically defined as people born from the mid-1990s to early 2010s, known for its strong digital connectivity.
Creators
People who can be useful because of the talent of their creative insights and strategy.
Influencers
Individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Impactful
Having a powerful effect or making a significant impact, often used to describe actions, messages, or content that resonates strongly with an audience.
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