The First Step in Any Marketing Research Project Is to ________

question 46

Multiple Choice

The first step in any marketing research project is to ________.

• A)define the problem
• B)develop an approach to the problem
• C)formulate the research design
• D)correct the problem
• E)eliminate the problem

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Definitions:

Autobiographical Memory

Memory of specific events in one’s life.

Script

General remembered outline of a familiar, repeated event, used to guide behavior.

Implicit

Implied or understood without being stated directly.

Pail

A cylindrical container with a handle used for carrying liquids or other materials.