The Marketing Chief of Fossil Is Considering the Introduction of a Super

question 47

Multiple Choice

The marketing chief of Fossil is considering the introduction of a super functional,fashionable wristwatch for men and women priced at $99.For this,he decided on 30 telephonic interviews from their customer database,50 valid survey responses from individuals whose income is greater than $60,000 and 2 focus-groups.To which of the six steps of the marketing research process do the actions of the marketing chief for Fossil fall into?

• A) defining the problem
• B) developing an approach to the problem
• C) doing analysis
• D) doing fieldwork or collecting data
• E) formulating the research design

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Definitions:

Menu

An interface element that displays a list of options or commands available to the user in software applications.

Status Bar

A portion of the graphical interface at the bottom of a window that displays information about the current state of the application or document being viewed.

Scroll Bar

A graphical control element used to scroll the contents of a window or a frame horizontally or vertically.

Document Window

The main area in a software application where the content of the current document or project is displayed.