ABC Is a Company Which Is Involved in Selling Data

question 26

Multiple Choice

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys, purchase and media panels, and scanners.What kind of service does ABC provide in the marketing research industry?

• A)Internet service
• B)data analysis service
• C)limited-service suppliers
• D)coding and data entry services
• E)syndicated services

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Definitions:

Exchange Rate

The equivalent worth of one currency in another.

Currency

A system of money in general use in a particular country, facilitating the exchange of goods and services.

Interest Rate Parity

A theory which says that the difference between the interest rates of two countries is equal to the differential between the forward exchange rate and the spot exchange rate of their currencies.

Forward Rates

The predetermined interest rates or currency exchange rates agreed upon for transactions that will be executed at a future date.