Which of the Following Is NOT a Characteristic of a Marketing

question 65

Multiple Choice

Which of the following is NOT a characteristic of a marketing information system?

• A) structured problems
• B) use of reports
• C) information displaying restricted
• D) can improve decision making by using "what if" analysis
• E) can improve decision making by clarifying new data

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Definitions:

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted from generation to generation.

Perceptual Distortions

Cognitive biases or errors that lead to misinterpretation or misjudgment of sensory information, social situations, or interpersonal communications.

Stereotypes

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing.

Selective Attention

The tendency to selectively focus on aspects of situations that are most aligned with our own interests, values, and attitudes.