Many International Marketing Efforts Fail Because a Problem Audit Is

question 79

True/False

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market, and the relevant environmental factors are not taken into account.

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Definitions:

Power

The capacity or ability to direct or influence the behavior of others or the course of events.

Cultural Ally

A White person who actively works to eliminate racism.

Oppression

The exercise of authority or power in a burdensome, cruel, or unjust manner against a group or individual.

Microaggression

Subtle, often unintentional, discriminatory comments or actions directed at members of marginalized groups.