Which Sources of Secondary Data Would Be Helpful in Defining

question 92

Multiple Choice

Which sources of secondary data would be helpful in defining the problem of Wendy's increasing its share of the fast food market?

• A)a field research project to be conducted by Wendy's to answer the question of how to increase its share of the fast food market
• B)a report from the Fast Food Retailers Association on changing preferences for consumer tastes
• C)a US Census Bureau report on the changing demographic profile of the US consumer
• D)all of the above
• E)B and C only

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Definitions:

Moisture

The presence of a liquid, usually water, often in trace amounts, within a substance, material, or environment.

Ghrelin

A hormone produced mainly by the stomach that stimulates appetite and promotes fat storage.

Stomach

A muscular organ in the gastrointestinal tract that aids in the digestion process by secreting acid and enzymes to break down food.

Hormone

A regulatory substance produced in an organism and transported in tissue fluids such as blood to stimulate specific cells or tissues into action.