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Of which two objectives must the researcher have a clear understanding?
Bounded Rationality
A concept suggesting that individuals make decisions based on limited information, limited time, and their own limited cognitive processing capacity.
Biopsychologist
An expert in the field of biopsychology, analyzing how the brain, neurons, and nervous system influence thoughts, behaviors, and emotions.
Unconscious Thoughts
Relates to ideas, memories, and desires that are outside of conscious awareness but can influence behavior and emotions.
Brain Damage
Physical harm to the brain that can result from injury, illnesses, or conditions, often leading to temporary or permanent impairment of cognitive, physical, and psychological functions.
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