If a Company Is Interested in Determining the In-Store Shelf

question 92

Multiple Choice

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands, the most effective way to obtain this information is via ________.

• A)scanner data
• B)in-store intercepts where consumers were observed purchasing a product in a particular category
• C)telephone interviews with individuals who made a recent purchase in a particular category
• D)an audit
• E)panel data from individuals in the interested category

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Definitions:

Standard Occupational Classification System

A system used by Federal statistical agencies to classify workers into occupational categories for the purpose of collecting, calculating, or disseminating data.

Six-Digit Code

Often used in classification systems to categorize information or items with high precision, providing a detailed breakdown of categories.

Standard Occupational Classification System

A federal statistical standard used in the United States to classify workers into occupational categories for the purpose of collecting, calculating, or disseminating data.

Career Exploration

The process of studying, learning about, and examining various occupations or career paths to make informed educational and career decisions.