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CRM Databases Can Be Analyzed in Terms of a Customer's

question 54

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CRM databases can be analyzed in terms of a customer's activity over the life of the business relationship.


Definitions:

Bandura's Theory

Albert Bandura's social learning theory, which emphasizes that people learn from one another via observation, imitation, and modeling, incorporating the importance of cognitive processes.

Reciprocal Determinism

A concept in psychology that suggests individual behavior is a result of interactions between personal factors, environmental influences, and behavior itself.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual, distinguishing one person from another.

Erikson's Theory

A psychosocial developmental theory by Erik Erikson, stating that individuals go through eight stages of development, each characterized by a specific psychosocial crisis.

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