Which of the Following Is NOT an Example of a Descriptive

question 67

Multiple Choice

Which of the following is NOT an example of a descriptive research goal?

• A) to develop a profile of a target market
• B) to determine the cause of a sales decrease
• C) to estimate the frequency of product use as a basis for sales forecasts
• D) to determine the degree to which marketing variables are associated
• E) to determine the relationship between product use and perception of product characteristics

Define and differentiate between health literacy, critical health literacy, health promotion, and health prevention.

Recognize the role of psychological factors in the prevention and management of health issues.

Understand the impact of sources' credibility, attractiveness, and similarity on the persuasive strength of health messages.

Identify the conditions that increase susceptibility to exaggerated fear reactions towards health risks.

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Definitions:

Palatine Tonsils

Lymphatic tissue located on each side of the throat that helps defend the body against infection by trapping pathogens.

Soft Palate

The flexible, muscular part at the back of the roof of the mouth, which closes off the nasal passages during swallowing.

Hard Palate

Floor of the nasal cavity that separates the nasal cavity from the oral cavity; composed of the palatine processes of the maxillary bones and the horizontal plates of the palatine bones; also called bony palate.

Bolus

A term used to describe a mass of substance, especially chewed food at the moment of swallowing.