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Scanner Data Where Panel Members Are Identified by an ID

question 47

Multiple Choice

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.


Definitions:

Search Engines

Digital platforms or software designed to search, retrieve, and organize information on the internet based on user queries.

Google

A global technology company specializing in internet-related services and products, including search engines, online advertising, and software development.

Bing

A web search engine owned and operated by Microsoft.

Communication & Mass Media Complete

A comprehensive research database that provides access to academic and professional literature, including articles, on topics related to communication and media.

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