If a Company Is Interested in Determining the In-Store Shelf

question 92

Multiple Choice

If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands, the most effective way to obtain this information is via ________.

• A)scanner data
• B)in-store intercepts where consumers were observed purchasing a product in a particular category
• C)telephone interviews with individuals who made a recent purchase in a particular category
• D)an audit
• E)panel data from individuals in the interested category

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